IIACSS is the only research firm in Iraq
that provides Retail trade census with
highly experienced Team.
Establishment of IMR followed IIACSS’s strategic decision to expand its portfolio of services to the retail measurement industry in the Iraqi market with a highly trained team of supervisors, interviewers, and monitoring staff who ensure quality control and perform their job with the highest degree of professionalism. Conducted retail census in 2011 on grocery channels/Modern and Traditional trade and on premises establishments. We cover all main centers/cities across the eighteen governorates representative of 71.5 % of total urban Iraq population.