A team of scholars from John Hopkins University, University of California and IIACSS has hunched a pilot study on functional near infrared spectroscopy (fNIRS)  in Amman during the period from  2nd to the 6th Oct, 2016.

the neurocognitive experience aims to test the effectiveness of using fNIRIS instead of tradition quantitative and/or qualitative tests in the measuring the persuasion process in media campaign.