IIACSS Group

Countries

Projects

Companies

Years in Business

Our Vision

Contributing to a Better Future

We are a firmly established research company in the MENA region, boasting a profound understanding of people’s attitudes and behaviors. In 2003, we made history by conducting the first-ever Public Opinion Research in Iraq. Since then, we have built an extensive portfolio of pioneering market and public research in Jordan, Syria, Lebanon, Yemen, Libya, Palestine , Tunisia and Egypt.

Our MISSION is to represent the Arab world through real-life stories derived from high-quality data. Our STRENGTH is encapsulated in three simple words: Experts, Quality, Locals.

 

ABOUT US : OUR STORY

Sitting in his own home after his country was just invaded in 2003, not knowing what would the next morning bring to him, his family or country;  Dr. Munqith Dagher decides to use the time to read the books that were on his waitlist and had never had the time to read. To his own luck, the first book he landed his eyes on was a book for Dr. George Gallup on public opinion research.

 

Opening his eyes to a whole new world, using his academic degree, Dr. Munqith started to think of the first question that came to his mind at the time: How do Iraqis think of the US forces. With nothing but an his own degree, Dr. Gallup books, an old computer, His volunteering lifelong freinds : Dr. Salih Sahib and Dr. Razzak Eithwai and his volunteering PhD candidates, Dr. Munqith started to draw the sample and create QNR forms.

 

Since April 2003, his passion for public opinion has only increased, not just for Iraq but the whole middle east. His vision has spread in every new colleague joining the group and was shared with the companies that were later established. A vision to read into people’s souls and minds, with scientifc methods

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2003

First public opinion research in the history of Iraq

2005

Official establishment of IIACSS, social and market research agency in Iraq, Baghdad

2006

The move of IIACSS Headquarter to Amman due to security threats and to ensure full speeration between fieldwork and data centers

2007

Expanding public opinion research to all MENA “Hotzones” including Libya, Yemen,Syria and Lebanon

2010

Establishment of IMR, The first Retait Audit specialized company in Iraq

2012

Infographic for Research , a specialized company in local Jordanian market and local Levant area context.

2013

IHR, First Iraqi healthcare company from Iraqi healthcare experts. Navigating through Iraq and Jordan healthcare research market

2022

Establishment of IIACSS+. A new PR, digital and social marketing agency with the same values and standards that IIACSS as a group uphold.

Infograhpic Market research

Jordan based and focused opinion and market research company. Offering a wide range of quantitative, Qualitative, Mystery Shopping and other services in Jordan.

IMR

First company to bring Retail Market Auditing to Iraq, helping hundreds of customers reach their optimum potentials using monthly reports according to the latest census of retails across Iraq.

IIACSS

The first to ever conduct a survey in the history of Iraq. Providing wide range of opinion research services and Omnibus studies since 2005 in the Middle East. The sole representative of GALLUP International in Iraq.

IHR

A team of medical research experts at IHR offers a wide range of services in Iraq and the middle east including medical studies, monthly pharmaceutical retail auditing reports and marketing analysis.

IIACSS+

The youngest and latest addition of the group. Focused on providing clients in Iraq and Jordan with public relations services, digital marketing, branding and classical marketing solutions.