QUALITY comes first

Through it all and for over 20 years, were were the only up and running company at any time. Whether it be security instabilities, unstable political atmosphere, demonstrations, strikes, natural disasters, foreign attacks, religious visits, or extreme weather conditions; Our teams were always in the field conducting interviews. Being able to navigate through those challenges is a skill we as IIACSSers proud that we mastered. doing quantitative research in MENA is more than the ability to collect data, its the art of foreseeing obstacles and having layers of planning to be able to conduct research in time without jeopardizing the quality or the safety of your team.

We have our approvals to work in all governorates, urban or rural. Our teams are mix of both genders and our systems allow for high quality through dedicated CAPI system. We conduct thausends of interview on daily basis following different sample techniques that we developped with our team of local and international experts.

Whether Arabic or Kurdish, our team of well trained CATI agents have conducted CATI research on a wide range of topics. We ensure full RDD cellular  sample and ensure balanced representative sample on geographic and demographic levels. 

All Interviews are fully monitored and uploaded to our systems in realtime basis. While our statistics show a very low response rate of 20% among men and less than 10% among females, our team and through its experience is ready to respond to those challenges and adhere to quality and time restraints.

Social research in Iraq and the MENA region plays a crucial role in comprehending the intricate fabric of the society, unraveling trends, and understanding the diverse dynamics that shape communities. Investigating a wide array of subjects such as cultural practices, economic disparities, educational challenges, and political sentiments, social researchers contribute to a deeper awareness of the factors influencing people’s lives. By employing methodologies like interviews, surveys, and observations, social researchers in Iraq aim to shed light on societal patterns, promote inclusivity, and inform policies that address the unique needs of the population. This research is pivotal in fostering a nuanced understanding of the the country’s society, facilitating positive social change, and building a foundation for informed decision-making at both local and national levels.

Media consumption in Iraq and the MENA region reflects the evolving patterns of how individuals engage with information and entertainment. In a rapidly changing digital landscape, people are diversifying their media preferences, encompassing traditional platforms like television and radio, alongside the increasing prevalence of online channels and social media. Understanding these consumption habits is essential for media outlets, advertisers, and content creators. Through surveys, audience analysis, and digital metrics, researchers gain valuable insights into the content people are drawn to and the platforms they favor. This knowledge not only helps in tailoring media content to the interests of the audiences but also assists in shaping effective communication strategies in an ever-evolving media landscape.

Usage and attitudes research provides a comprehensive understanding of how individuals in a specific context, such as Iraq and the MENA region, interact with products, services, or technologies, and the corresponding attitudes they hold. This approach involves exploring not only the practical aspects of product or service usage but also delving into the emotional and psychological perspectives that influence consumer behavior. By examining patterns, preferences, and sentiments, researchers gain valuable insights that inform businesses and organizations about the needs and expectations of their target audience. This type of research is instrumental in adapting strategies to align with cultural nuances, fostering consumer satisfaction, and ensuring that products and services resonate effectively within the local market.