Solutions
Data Collection Solutions
We are not only proud of our long history and extensive experience, but we are also always looking forward to bring the latest state of the art innovative solutions to the MENA region. All our solutions are ready to use, fully tested and applicable for the Middle East region, taking into consideration the challenges of using innovative approaches in some less infrastructure developed countires or more security challenging areas.
Classical Approach
It might seem very hard to achieve, some accuses it to be time and budget unfreindly. At IIACSS, we have mastered the art of making the impossible pretty much achievable and affordable. Qualitative and Quantitative research based on national reporesentitve sample and only through extensive and scientific approach.
Innovative & AI Approach
Market and social research can also be achieved through state of the art quick, innovative and cheap approaches. It might not be as scientifically sophisticated or proven as the classical approach but it surely provides instant results at a lower cost. Giving the client a quick and a different angled part of the story.
Digital- Online Focus Groups and IDIs
The importance of digital or online focus groups and in-depth interviews is paramount, especially in challenging areas and conservative societies. These methods offer an alternative to traditional face-to-face interactions, overcoming geographical, social, and cultural barriers. They ensure diverse demographic participation, provide a safe environment for open expression, and allow for real-time data collection and analysis. In areas with limited physical access or restrictive societal norms, these methods are crucial for accessing authentic perspectives and fostering engagement. Utilizing digital tools in market and social research broadens data collection and enriches the quality of insights, leading to more informed decision-making.
Online Large Groups session
While bringing people together through a classical focus group can be very insightful to the topic or the brand, there can be other suitable ways to bring larger groups of people to join a session simulatenously and be communicated with through a pre scripted AI agent.
Those sessions ensure all participants are logged in together, can see each other replies and the AI agent ensures a swift and smooth transition between topics. The platform also ensures that the analysis and analysis reprot are done directly after the session ends ensuring faster results and shorter waiting time.
IIACSS Panel
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Real LOCALIZED Panel
Creating a consumer panel is both an art and a science, and at IIACSS, we take this responsibility very seriously. While thousands of panels are advertised, we ensure that our panel represents the country’s demographics accurately, encompassing gender, age, and education. Our commitment to quality means that our panelists are genuine and respond to our questions thoughtfully. We have stringent in-house quality control standards to validate all participants and maintain a ready pool of substitutes. Our results are further verified and contextualized by local experts to ensure accuracy and relevance. We pride ourselves on having local teams in each country who maintain and develop the panel, ensuring our clients receive the most reliable and insightful results.
“ Developing consumer panels with a scientific approach and using them judiciously can uncover significant insights at a fraction of the usual time and expense.”
Qualitative Research
With over 20 years of experience in working in challenging environments, IIACSS has established a robust foundation and unparalleled capability in conducting high-quality research in the most difficult and demanding contexts. Our team comprises local recruiters and an extensive network spread across the country. Our moderators, who possess years of experience, receive periodic training to handle a wide array of research topics, including social, political, and marketing studies. Additionally, we have a dedicated team of local translators to ensure precise translation into the local context.
Moreover, Aside from our in-house venues, our administrative team excels in arranging and providing the most suitable venues, even in the most remote and challenging areas. These combined factors ensure that the qualitative research we deliver to our clients is nothing short of a state-of-the-art experience.
Quantitative Research
Whether CAPI, CATI, or CAWI, our team possesses the expertise to deliver the best outcomes in the shortest time with the highest quality. This is ensured through an extensively tested and refined process, supported by hundreds of trained interviewers of both genders, accompanied supervisors, and a comprehensive list of approvals and fieldwork networks to guarantee safety and feasibility in the most challenging times and places. IIACSS is proud to have a dedicated sampling team that ensures all samples are built based on correct methodologies within the accepted margin of error.
For over 20 years, IIACSS has conducted quantitative research across most Arab countries on various topics, including social and political research, customer satisfaction, monitoring and evaluation, brand image, mystery shopping, and more. We provide our clients with a one-stop solution that includes not just high-quality fieldwork, but also sample allocation, local translations, scripting, real-time updates, data visualization, and reporting.